Thursday, March 18, 2010

Brink


Some of the rarest animals on this planet are on the brink of extinction. Some of the rarest animals on this planet have been forever captured through the lens of Joel Sartore. Lets all take a moment to thank Sartore, because we are going to need a whole lot more than a Nalgene water bottle trend in the form of a conservation movement if we really want to preserve this earth.

His new book Rare might just be leading a the way. Sartore has been a photographer for more than 20 years (17 with National Geographic), and as if that wasn't cool enough he has been putting all the globe trotting to good use snapping photos of creatures like the California Condor (first pictured).


Rare
present a total of 80 iconic images, (a few of which I posted here) representing a lifelong commitment to the natural world and a three-year investigation into the Endangered Species Act. Sartore first stuns readers with an intimate look at the species the act seeks to preserve. With crisp up-close portraits on every page even non-animal lovers like me start to swoon.

The creatures are so human-like. I find the images in his book incredible because they capture the essence of each animal. In this behind the scenes video you can see the animals crawling and sliding around the photo set.

RARE from Joel Sartore on Vimeo.


The anthropromophic view of the St. Andrew Beach Mouse is my favorite. (pictured below) Sartore said in an interview, "My flash even had a hard time stopping them. Only when this mouse paused to groom did I get a moment to take a picture.”

Wednesday, March 3, 2010

Taking It For Granted?

Culture of the consumer today. Gimme Gimme Gimme, and it better be cheap, because that is how I know it is valuable. Sound familiar?
Yep, that is the personification of the mantras sitting below the surface of our civilization. The reason Wal-Mart makes bank while Mom and Pop shops flounder. The reason a 12-year-old girl will get Liposuction with her parents blessing and the reason most parents chase the beauty of youth by sinfully smothering skin in chemicals.
Maybe the key to savoring life is to do something truly rare: to redefine beauty.
Start by surfing this site. CLICK HERE TO CHANGE THE WORLD (actually, you are going to do nothing but enjoy a feast for the eyes and surf a set of breath-taking photos, mainly for your own enjoyment, so...)
From someone taking a pee in the shower, to rush hour traffic, to the most nefarious of beasts, beauty is definitely being redefined slowly.
Stop sighting spray tanning and stacking piles of cash as interests on your facebook and start spending your time seeking the beauty in everything. Otherwise we are gonna go down in history as the Generation who related most with the acronym GTL.


[all photos posted in this entry are from the website I suggest above that you to visit: beauty in everything dotcom]