Monday, July 13, 2009

Rarer Than A Robot-- Music with a Bold Visual Message

This Video Speaks for Itself

But, I of course have a few opinions about it:

When I first discovered it I was struck by the artistic and stylistic choices, which could overshadow the message if the lyrics weren't "You are not a Robot" and stated in a declarative sentence-style on repeat with a mechanical voice-over.

The feeling that the pavement is talking to you is cleverly achieved through obscene amounts of black body paint and glitter. Striking how that image separates the mind into its many facets: breeding self-dialogue. Gotta love compartmentalizing with the backdrop being a catchy electro tune!

The video is simple and distinctive in its subtle tact. The viewer soon becomes mesmerized by the mouth's movement-- perhaps a subtle focus cast on the
vulnerable spot of the robo-human assembled with asphalt? Brilliant! Also creative: the juxtaposition of the bedazzled versus the matte paint.
I predict a star is born with Marina and the Diamonds.
Diamond in the rough? Not so, this video's lack of high tech effects makes it so divinely different.

Its goal is as transparent as its lyrical message. Yet, how can you not love it?