A role that is rare in our world yet should not be: ACTIVIST.
Activist: n. one who is aggressively active on behalf of a cause. You know, that take a stand, issue-conscious crusader. The one who has in recent times faded into an abyss of apathetic hipsterism.
It seems like we are all just too cool, too individualistic and too sophisticated to protest these days. Yet, when examining how our culture values individualism it seems wildly counter-intuitive that our perspective on standing up for a cause one believes in is wilting.
Design agency Bostock and Pollitt enlisted the help of Wyld Stallyons to create an animation with the aim of encouraging people to become activists. The goal was to tell people how their opinion on an issue could have a far-reaching impact; it can create a domino effect.
The animation shows thought bubbles indicating each individual's cause that they could be campaigning for while they instead move through their lives in a state of ennui. The light bulb moment: I can write a letter. The letter then acts as a domino in the following sequence. Letter writing as a form of activism; it is realistic and easily copied by viewers—making this an effective visual call to action. Wyld Stallyons relied on simplistic design and appealed to the vibrancy that colors and ego-empowerment both contain.
Monochromatic shades of red, green, blue an orange collide leading viewers to strive to do what the ending domino pieces spell out: make a difference.
So, Pick up a Pen; Tap those Keyboards--MAKE A DIFFERENCE
Being an individual is being an activist since an individual is distinguished by his/her personal beliefs that emblazon a stick-your-neck-out attitude.
Dare to Be Rare!
